BOLO 2011: Reflections in Real Time

We thought we should write a blog post waxing poetic about the amazing and enlightening nature of BOLO last week.  We would sing the praises of our speakers, talk at length about the camaraderie and enthusiasm of our attendees, and go on and on about the professionalism, hard work, and generosity of our sponsors and staff. But of course, all of you said it better than we ever could. No surprises there!

Since we are a bit digital-marketing obsessed, we thought we’d share the tweets that best captured the essence de BOLO 2011:

Kim Brater, Ant Hill Marketing:  Kudos to @bretgiles @agencyside @BOLOAZ for a great conference and hospitality. Leaving with new friends and actionable takeaways #BOLO2011

Chad Lio, The Hoffman Group:  @BOLOAZ is what makes us truly passionate about what we do. Receiving and utilizing great insights to help others. Thanks again! #digilove

Susan Baier, Audience Audit: Even as a presenter I learn a TON at @BOLOAZ – and not just from the other presenters. Smart agencies there too. ;-)  #bolo2011

Brian Harris, smith&jones: Breakfast with @susanbaierget and @christieri, bumped into @cc_chapman, @TheTimHayden and @TomMartin. Talk about star power after#BOLO2011

J.C. Bradford, The Bradford Group: The power of #BOLO2011. My Klout score shot up from 27 to 38 from the kind mentions and retweets from social media power mongers at BOLO.

David Fabbri, LoSasso Advertising: Back from #BOLO2011 - fantastic conference. Great social media, mobile and ideas for running a dynamic and successful digital agency.

Carey Ransom, RealPractice: Still reflecting on a couple great days in Scottsdale with everyone at #bolo2011. Enlightening, high-energy event and great folks!

So, thank you again to everyone for making #BOLO2011 better than we could have imagined; now who’s ready for BOLO 2012?

Dan Katz: Games, Games, Games

Another in our series of ‘getting to know you’ posts: interviews with our BOLO 2011 speakers, who were gracious enough to share their innermost selves with us. Meet Dan Katz of Bunchball who will be speaking on gamification in our Digital Disruption series on Tuesday afternoon.

BOLO: What do you like to discuss with close friends?
Dan: Politics, religion, and evolution of mankind. It always makes for a lively discussion.

BOLO: What do you love about the marketing industry?
Dan: I love the creativity – it is always great to hear innovative thinking that is unlike any other industry. It is inspiring, and always gives me a different vantage point for the same problem.

BOLO: What do you hate about it?
Dan: The same thing I love about it, the creativity. Being a technologist and product manager, creativity is awesome, but I am always thinking about time and budget constraints, which often puts a damper on the overly creative concepts.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Dan: From a recent interview with Rajat Paharia, Bunchball’s Founder & CPO:

“Once just amusing pastimes for children, games have now become the equivalent of behavior modification ray guns aimed directly at our brains.”

Marketing is all about persuasion and perception, and gamification has been, and continues to be an extremely effective tactic when done right.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Dan:
1.      I was a Bunchball customer before joining the team; it has given me a unique understanding of how a gamification program can be implemented successfully and result in behavior modification.

2.      I think most clearly when I am by myself, flying my airplane a mile above the Bay Area.

3.      I loathe egg salad, cheesecake, and tomatoes. I barfed on separate occasions from eating these items as a child, and have been scarred ever since.

4.      Martha’s Vineyard is my favorite destination. I have not found a destination that matches its beauty and serenity. (Lake Tahoe comes in second place.)

5.      My dog knows that I will eventually pick him up and let him into my bed when he whines. (Advice to new dog owners: don’t ever let your dog sleep with you; you will regret it.)

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Dan: I am a BOLO virgin; absolutely looking forward to hearing all of the thought leaders at this conference.

Dan Katz is the Director of Product Management at Bunchball, where he is responsible for Bunchball’s product strategy and roadmap. He works closely with customers to help define and deploy world-class gamification applications. Prior to Bunchball, Dan has held roles as CTO, Technical Project Manager, and Technical Advisor for financial brokerage, e-commerce, and consulting firms.

Josh Yeager: The Shrinemeister!

We’re intent on introducing you to as many of our fine BOLO speakers as we can before we hit the conference. So here’s Josh Yeager of Double Dutch Co. who will be presenting on the topic of Curation in the Digital Disruption series at BOLO. And for all you non-Pennsy Dutch speakers out there, don’t worry – we’re pretty sure Josh’ll be speaking in the Queen’s English during the conference. But after a few beers, we can’t make any promises!

Take it away, Josh!

BOLO: What do you like to discuss with close friends?
Josh: Take a look at me and what do you think? I talk food a lot. Why? Because I love it! Food is life. It connects people, increases blood sugar levels and facilitates conversation. Everyone has to eat every day. Everyone has an opinion based on their own personal tastes and it’s all subjective — so we’re all foodies in some way, shape or form. I especially love food shopping as it combines shopping AND food. I plan meals, food stack and enjoy the preparation, planning, execution and post mortems of meals. Burp.

BOLO: What do you love about the marketing industry?
Josh: I love that with digital marketing in particular we’re constantly challenged to keep abreast of the latest and greatest technology shifts that drive changes in the way people connect, share and communicate. No resting on your laurels! Every day is a new adventure and digital marketing by its nature forces “continuing education.”

BOLO: What do you hate about it?
Josh: Digital is a double-edged sword! Keeping on top of ALL of the changes can be downright daunting. Some days I just need to sit down with a book and a cup of coffee and “go old school” to recoup.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Josh: There’s so much noise and change going on digitally that it’s like listening to plate tectonics with headphones. Shifting continental plates crashing, gnashing and grinding at full volume in your ears can be a mind-scramble! We must learn to cut through the noise, rely on our networks and those with different passions and past times to curate the best of the best for us, so we can better understand our audiences and focus our efforts accordingly.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Josh:
1. My favorite band is Black Box Recorder.
2. I love scrabble.
3. I don’t have TV and I spend inordinate hours consuming Wikipedia in the Pennsilfaanisch Deitsch language. If you speak Pennsy Dutch and attend BOLO, I must meet you!
4. On formal occasions, I wear old timey (non-elasticated) socks with men’s sock garters.
5. I have an alter ego called The Shrinemeister who makes and sells junk art shrines that will touch you … in a biblical sense.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Josh: Last year’s Vaudeville segment had me rolling on the floor!

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Josh: Jason Damas, Kimberly Davey, Susan Baier, Jay Feitlinger and naturally Bret Giles. He da man!

JOSH YEAGER is the co-founder and digital strategist at Double Dutch & Company. He has 16 years of experience in the online space and has worked the spectrum from Fortune 100 clients to mom & pop startups.

Sean Rogers: The Grillmaster

We here at BOLO the Blog enjoy uncovering the unexpected…and introducing you to the fine folks who will be presenting at BOLO 2011 in just a few weeks! Meet Sean Rogers of Republic Media who will be presenting in the Targeting Super Forum at BOLO.

So say hello to this CBGB-playing, BBQ-ing BOLO speaker…

BOLO: What do you like to discuss with close friends?
Sean:  I could discuss food and cooking all day long. In particular, real bbq. This involves dry rubs, days-long preparation, soaked chunks of wood and a real Weber kettle. Look at me, I’m already getting lost and I’m supposed to be answering questions.

BOLO: What do you love about the marketing industry?
Sean:  I fell in love with marketing while still in college. I was the guy who set up concerts and special events. I quickly realized that great marketing could change things radically. Done well, throngs of people would turn out to buy something or just have a great time. It’s all about effecting behavior.

BOLO: What do you hate about it?
Sean:  There are lots of opinions. Lots and lots of opinions.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Sean:  Targeted communication is more important than ever. And the first step to effective targeting is identifying important segments.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Sean:

1.      I like to arrange the remote controls on the coffee table just so.
2.      I was in a hardcore punk band and played CBGB’s when I was 15.
3.      If I was on a desert island and could only choose one food, it would be Skyline Chili.
4.      I like cruiser bicycles for their laid-back attitude.
5.      I change beers by the season.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Sean:  I’m most looking forward to the exchange of ideas.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Sean:  I’m very excited to hear Jay Baer again. I know better than to try and drink him under the table.

SEAN ROGERS is Senior Client Strategist at Republic Media. After marketing for Toys’R'Us and Petsmart, he worked agency side for a number of years before joining Republic Media, where he is responsible for delivering innovative solutions that drive sales.

Jeff Widman: Prepare for his backpacking adventure through Facebook!

It’s Meet the Speaker time again on BOLO the Blog. Next up is Jeff Widman from PageLever, who will be participating in the Facebook Super Forum at BOLO next month. He’s hogwash free and curious to boot – here’s a taste of what you’ll get when you meet him in October!

BOLO: What do you like to discuss with close friends?
Jeff:  I like to ask how my friends are doing and just hear what they say. Beyond that, our conversations often turn to outdoor backpacking adventures, trading tips about running a tech startup, or how our Christian faith should impact our lives as businessmen.

BOLO: What do you love about the marketing industry?
Jeff:  I only really interact with folks doing online marketing of one form or another, so I can’t comment about offline marketers. But I love that most online marketers I’ve met are so curious. I think this is particularly true in the online space — if you’re not learning constantly, you’ll fall behind and be out of a job within just a few years, so the industry self-selects toward people who are constantly curious.

BOLO: What do you hate about it?
Jeff:  I get really, really frustrated when marketers write blog posts giving erroneous information. Marketing problems rarely have a single definitive solution, but there are always clearly wrong answers! I’m particularly sensitive to this in the social media space because I’ve seen so much hogwash bandied about.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Jeff:  I’ll be talking about Facebook Analytics [in the Facebook Super Forum]. In the past six months, I’ve seen a shift in the questions marketers ask me about Facebook. They used to ask a lot of questions about creating content — how do they create a tab, how do they get a vanity URL for their page, etc.Now the questions are much more focused on how do they create effective content — what is the best time to post content, what type of content generally gets engagement, how can they drive revenue from their page, etc. We’ve seen this before — the first wave of the internet was about creating content. Write some HTML, put up a website, and you’re good. The second wave was about creating effective content — use an analytics tool, measure what happens, tweak it, and measure again. I think the same thing is happening in the Facebook space. Marketers are trying to figure out what they should measure and how to measure it, so they know whether a campaign is successful or not.

BOLO: List 5 things about you that only your best friend/spouse/dog knows about you?
Jeff:

  • I never went to high school
  • I love spontaneous outdoor adventures. I particularly love to hike in the mountains, and my multi-day backpacking kit weighs less than 10 pounds without food and water.
  • I write on my blog less to show the world what I’m up to, and more to help me process my thinking. (That’s why I haven’t posted anything publicly in a while, because a lot of the difficult problems I’m working through relate to business things that I just can’t make public.)
  • I think about reaching people with technology all the time, even when I’m not working. It’s just what I love to do.
  • While I grew up in the Pacific Northwest, I spent 6 summers working at a summer camp in North Dakota, and I’ve got incredible respect for the work-ethic of mid-west farmers and ranchers.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Jeff: I’m looking forward to two things:

  1. Understanding the agency world a bit more, since most of the time I just talk to agencies in conference calls, and we’re both very business focused on improving their Facebook marketing. At this conference, I’m looking forward to hearing a bit more about how they get clients, what they spend their time in the office doing, what motivates them about the agency model, etc.
  2. I’m really looking forward to meeting people in person that I’ve previously only interacted with online.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Jeff: Jay Baer. That guy is a master communicator, and always on top of the latest trends.

Jeff Widman is the co-founder of PageLever and has been cited an expert in Facebook EdgeRank and analytics by the Wall Street Journal, AdAge, Wired Magazine, and InsideFacebook.

Laurie Buczek: Immune to Shiny Objects but a Sucker for Peas

We hope you all are enjoying our speaker snapshots – because we’re dishin’ up some more! BOLO the Blog would like to introduce you to Laurie Buczek of Intel who will be leading the Facebook 2.0 Super Forum.

BOLO: What do you like to discuss with close friends?
Laurie:  My closest friends and I have a full spectrum of topics and a variety of point-of-views.  Usual topics range from politics, new business ideas, education, family, travel to impacting our community.  Any topic and differing view can be safely discussed – which is why they are my closest circle of friends.

BOLO: What do you love about the marketing industry?
Laurie:  The endless creativity.

BOLO: What do you hate about it?
Laurie:  We easily fall into group think and are attracted to shiny objects.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Laurie:  The power has shifted to consumers – they decide how and when they engage with brands. Too many brands “climb the Facebook mountain” without a solid strategy to move beyond impressions. In today’s market, a company’s long-term success could hinge on their ability to leverage Facebook as a powerful customer engagement tool.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Laurie:  Here’s a peek into the inner sanctum:

1.      I love peas.
2.      This “chick” fishes.
3.      Growing up I wanted to be a veterinarian.
4.      My iPod has a lot of club DJ music (i.e. Paul Van Dyke).
5.      My first “rebel” act was to refuse to play basketball as a kid because girls were only allowed to play half court.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Laurie:  This is my first time attending.  I am really looking forward to getting inspired by the wealth of innovative marketing thought-leadership.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Laurie:  I gotta see the fancy new red suit Jeff Moriarty bought especially to MC the Vaudeville evening at BOLO.  I always enjoy Jay Baer’s presentations.  I am especially excited to meet my brilliant panel — Sree Sreenivasan, Jay Feitlinger and Jeff Widman.

LAURIE BUCZEK (Facebook 2.0 Super Forum Leader) is the Enterprise Marketing Manager for Intel Corporation’s Storage Group. Before Intel, she worked for Forrester Research and Gateway.

Jason Damas: SEO Dude with a Side of Urban Planner!

Jason is the fifth speaker in our quick interview series with some of the cool BOLO 2011 presenters, but he comes in first for responding with the longest answers yet – and we love it! Enter Jason Damas of AKQA who reveals plenty of interesting tidbits about himself. Make sure to check out Jason during the Advertising Super Forum at BOLO.

BOLO: What do you like to discuss with close friends?
Jason:  I’m friends with an inordinate number of urban planners, so the issues related to land use, public transportation, infrastructure, etc., are probably one of the most common things to come up. We also talk quite a bit about music and technology — these are all the things my crowd tends to nerd out to.

BOLO: What do you love about the marketing industry?
Jason:  I love that we constantly get to touch something different. We own a creative corner of the business world, especially when dealing with interactive media. It’s all fundamentally about people, and making brands, products and experiences better. The fact that we get to come up with a ton of cool ideas, run with some of them and test/attach metrics to all of that, that’s pretty great.

BOLO: What do you hate about it?
Jason:  It can be frustrating when we have to take a myopic view towards certain brands or products. Sometimes you want to just say that a baby is ugly, and having gotten that bit of nastiness out of the way, move on to figuring out how to put some lipstick on it. Occasionally you can run into a lot of roadblocks with this, and it tends to set up situations where your marketing efforts aren’t as successful as you’d like.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Jason:  Earned media is more important than ever. Brands really don’t have full control over the conversation anymore, so the publicity generated by customers (both satisfied and not) is going to define you to a greater degree than your formal marketing will. I don’t think television advertising ever worked that well on me personally, at least not in a way I’m directly cognizant of, but I research almost any product or service I buy online first, even if it’s a pain (many times I’ve been tapping away on my iPhone standing right in front of a product in the aisle of a store, battling AT&T’s single-bar service). I focus on SEO, and this has been the “invisible hand” driving search engine results for some time, but now it’s getting even louder and more transparent with social media.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Jason:

  1. I absolutely despise cereal. I can’t eat it without getting completely ill.
  2. My biggest musical guilty pleasures are Hall & Oates, Huey Lewis & The News, and Roxette. One of these has been sort of reclaimed by hipsters… maybe the other two will follow?
  3. I’m a little too obsessed with accurate data collection. I have all these superstitious beliefs about my iTunes library and how a certain % of the songs should be listened to between major life milestones (moving, switching jobs, etc.). I have set up a bunch of smart playlists just so I can access this number going backward to life events at any given point.
  4. Before marketing, I had some interesting jobs: newspaper reporter, record store manager, real estate agent, sandwich maker, tour guide at a historic mansion, and frozen lemonade scooper.
  5. Not much of a secret, since it’s even in my BOLO bio, but I have a deep fascination with American retail development, in particular, enclosed shopping malls. Along with a friend I run a blog at Labelscar.com where we’ve gone all over the country trying to scrape together pictures, memorabilia, and histories of these centers which are slowly dying out. A lot of people don’t know but the entire concept of an enclosed mall was brought to the US by an Austrian Jew, Victor Gruen, who fled Europe during World War II. He felt that the rapidly expanding cities of the US were lacking in the kinds of town squares they had in Europe–there were no places to be out of your car, walking around with others. He fancied himself an urban planner and malls, as we know them, are somewhat of a bastardization of his concept, but I find them compelling, especially the older ones.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Jason:  I haven’t attended, and this is a strange answer but I’m looking forward to the Hotel Valley Ho! I have developed a really deep interest in well-executed boutique hotels, mid-century modern architecture, and this particular kind of desert chic, so I’m pretty excited that this conference is being held in an environment that’s kind of inspiring. I was in Phoenix on a work trip a few months ago and instead of staying with the rest of the team near the airport, I paid out of pocket to stay at the Hotel Clarendon in Midtown which has a similar vibe.

Obviously I’m also psyched about the sessions, and the opportunity to meet with a smaller-sized group of people in this space who aren’t search-specific. The search conferences are useful but a fair amount of them repeat topics I see frequently; the broad-yet-deep nature of BOLO seems like it will present a lot of new opportunities to learn.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Jason:  Sree Sreenivasan, in part because I started my career as a journalist and I’ve seen a lot of people from that space come over to this one — there are a lot of transferable skills — but also I think most marketers have a similar kind of worldview as journalists. Also Stephen Randall of LocaModa because I love the place-based social networking space, and really anyone focused on social tracking/analytics (Jeff Widman, for example) which is a space I want to learn more about.

JASON DAMAS is the global Director of Search Engine Optimization at AKQA, the largest independent interactive marketing agency in the world.

Kelly McDonald: Is She Just Like You? Probably Not!

This is the second in our series of short interviews with some of our BOLO 2011 speakers.  We’ll be showcasing as many of our amazing speaking guests as we can, right here on BOLO the Blog. Consider these posts a peek behind the curtain and we hope our charming speakers get you excited about the October event!

Kelly McDonald will be featured at the Targeting Super Forum, where she’ll be sharing her knowledge of diverse customers … and hoping you’ll read (better yet, buy) her book How To Market To People Not Like You. And, by the way, Kelly gets extra credit for answering ALL of our questions!

Here’s the official BOLO 2011 Kelly McDonald interview.  Enjoy!

BOLO: What do you like to discuss with close friends?
Kelly: I love talking politics, travel, movies, business trends (especially new products and innovative and insightful marketing campaigns) and I love talking skincare.   Yes, skincare.  I am always looking for hope in a bottle!

BOLO: What do you love about the marketing industry?
Kelly:  I love the type of person it attracts.  You don’t find too many shy people in marketing.  We tend to be high energy, outgoing, charismatic folk and that’s invigorating to be around.  Plus, the funniest people I know are marketing people.  Maybe it’s because the business is so demanding that you either have to laugh or cry, so you laugh.  Marketing peeps can find humor in ANYTHING.

BOLO: What do you hate about it?
Kelly: I hate that anyone thinks they can do it.  Most people would never dream of telling their lawyer how to practice law or their physician how to treat them, but those outside of our business think anyone can be a marketing professional.  I hate it when people who have never worked in marketing, have no training in the field whatsoever, say to me, “I’d love to be in marketing – do you have any positions open at your firm?”  as if just anyone can stroll in and do this.  That kind of thinking really denigrates what we do.  It’s happened so many times and I am mystified by it.

BOLO:  Why do you think your BOLO topic is important in today’s marketing climate?
Kelly: The topic of super-targeting is important because we, as consumers, are no longer “one size fits all” and the traditional methods of identifying and defining your high-potential prospects don’t really work effectively anymore.  We are more diverse as a country (in every way, not just racially and ethnically) and we have very specific lifestyles and preferred ways of communicating and gathering information.  I also think that companies need to pay more attention to product and service offerings that should differ among various target groups, not just the messaging.  The smartest businesses are growing because they are reaching new customers with relevance – whether that’s with the product or service they sell or the way in which they talk to consumers.  But too much emphasis in marketing is put on the communication piece and I think opportunity abounds with examining product and service offerings too.

BOLO: What are 5 things about you that only your (best friend/spouse/dog) knows about you?
Kelly:

1. I hate pencils.  I use pens for everything – even Sudoku or a crossword puzzle.
2. I have a slight fear of electricity.  I always think I am going to be shocked by the toaster and I hate changing light bulbs.
3. I love doing laundry.  I’ll come over to your house and do yours, if you’d like.
4. I can’t cook at all, but I am the best cleaner in the world.  You can have your appendix taken out in my house … it’s THAT clean.
5. I read trashy tabloids on planes.  Star, InTouch, US Weekly, I love them all.  It’s my mindless brain candy, but I am ashamed of it, so only people who have traveled with me have ever seen me do this.

BOLO: What are you looking forward to the most at BOLO?
Kelly: I have not attended BOLO before, so I am looking forward to the camaraderie that is fostered at such an event and meeting some smart people who will undoubtedly make me laugh.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Kelly: “I’m looking forward to meeting/hearing all of the speakers” … but since I know that’s not the answer you want, I’ll answer this way:   I can’t wait to hear Scott Stratten because he’s so irreverent and smart … Also Susan Baier because I’ve been corresponding with her for months and cannot wait to finally meet her in person … And Jay Baer, of course, because he’s a friend and super funny … And Sree Sreenivasin because I respect journalists … And Ken Bonham and Andrew Solmssen because they look really cute in their profile pics.

Kelly McDonald of McDonald Marketing, is the author of the book How To Market To People Not Like You. Her company specializes in diversity and multicultural marketing and has twice been named one of the top advertising agencies in the U.S. by Advertising Age magazine.

Jay Baer: Marketer By Day, Tequilologist By Night.

To help introduce you to our amazing BOLO 2011 speaker line-up, we’ve decided to showcase some of our talented and gracious speaking guests on our blog. Here’s their chance to impart some of tJay Baerheir wit and wisdom – and hopefully get you excited to see them in October!

When he’s not at the bar sipping a tequila or writing his next ingenious blog post, Jay Baer will be featured at the Social Super Forum, where he’ll be sharing his vast knowledge of social media and digital marketing strategy.

We hope you enjoy our official BOLO 2011 Jay Baer interview (this is Pulitzer-worthy, people):

BOLO: What do you like to discuss with close friends?
Jay: Tequila, indie rock and sports.

BOLO: What do you love about the marketing industry?
Jay: I love digital marketing because it’s comparatively easy to keep score.

BOLO: What do you hate about it?
Jay: I hate that, in many cases, social media is more about the media than it is about the social.

BOLO: What are 5 things about you that only your (best friend/spouse/dog) knows about you?
Jay:

  1. I grew up in Lake Havasu City, AZ., the hottest location in the U.S. and a noteworthy spring break destination.
  2. Before I started in online marketing in 1994, my last offline job was as the spokesman for the Arizona Department of Juvenile Corrections. My job was to give tours of juvenile prisons. Yea!
  3. I’m huge in the Dakotas.
  4. Someday, I’m going to stop being a consultant and start a tequila bar.
  5. I spend most of my weekends in fall and spring traveling to youth hockey tournaments with my family.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Jay: Such a great lineup this year! Scott Stratten is amazing. Kelly McDonald is a fantastic speaker. CC ChapmanTim Hayden and Tom Martin are first-class. Jeff Widman is the foremost expert on Facebook stats. Susan Baier and Sean Rogers are incredibly smart. BOLO 2011 has one of the highest concentrations of great speakers in an intimate conference that I’ve ever seen.

Jay Baer, social media strategist and founder of Convince and Convert.  In February 2011, his book The Now Revolution was published, written with co-author Amber Naslund.