Charlie Wollborg: Chief Trouble Maker

We can’t wait to meet some of these BOLO 2011 speakers next week! They are an interesting bunch and Charlie Wollborg is no exception.  It’s no wonder his title is Chief Troublemaker at Curve Detroit! Charlie will be joining C.C. Chapman and presenting in the Content Super Forum.

BOLO: What do you like to discuss with close friends?
Charlie: There’s nothing I love more than throwing a few sacred cows on the barbie: politics, sex, religion – if you’re not supposed to talk about it in polite company, I can’t wait to discuss. I also can lose a few hours debating the virtue of social tools and/or new business models. I’m a business and tech info junkie.

BOLO: What do you love about the marketing industry?
Charlie: Applied creativity. I love seeing a creative concept launch a new idea or a new industry.

BOLO: What do you hate about it?
Charlie: We seem to be a petty, thin-skinned bunch at times.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Charlie: Social media is not going to be a specialty for much longer – do you see many telephone or email gurus making the rounds? Social tools will continue to come and go, but corporate storytelling and content marketing are the big opportunities for agencies to master long term.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Charlie:

  1. Loves bacon and loves chocolate but not chocolate covered bacon.
  2. Hates people who flick cigarette butts out the window, poorly designed billboards and speed limits.
  3. Produced the TEDxDetroit conference, now in its third year.
  4. Thinks Leelanau Peninsula is among the most beautiful spots on the planet.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Charlie: I love smaller conferences. More opportunities for meaningful conversations. You look at the roster of not just speakers – but the attendees. There are plenty of thought leaders and people making it happen in the real world at BOLO.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Charlie: Scott Stratten makes me giggle like a schoolgirl. I learn something from Jay Baer every time he opens his mouth. CC Chapman is like the grand poobah of new marketing.

 

Charlie Wollborg

Charlie Wollborg is Chief Troublemaker and Founding Partner at Curve Detroit Marketing Strategy & Creative Design. As a marketing strategist and creative director, he has delivered blue sky ideas and bottom line results for blue chip national clients and budding challenger brands. He is the Curator of TEDxDetroit  and a Community Builder at Motor City Connect.

Jeff Widman: Prepare for his backpacking adventure through Facebook!

It’s Meet the Speaker time again on BOLO the Blog. Next up is Jeff Widman from PageLever, who will be participating in the Facebook Super Forum at BOLO next month. He’s hogwash free and curious to boot – here’s a taste of what you’ll get when you meet him in October!

BOLO: What do you like to discuss with close friends?
Jeff:  I like to ask how my friends are doing and just hear what they say. Beyond that, our conversations often turn to outdoor backpacking adventures, trading tips about running a tech startup, or how our Christian faith should impact our lives as businessmen.

BOLO: What do you love about the marketing industry?
Jeff:  I only really interact with folks doing online marketing of one form or another, so I can’t comment about offline marketers. But I love that most online marketers I’ve met are so curious. I think this is particularly true in the online space — if you’re not learning constantly, you’ll fall behind and be out of a job within just a few years, so the industry self-selects toward people who are constantly curious.

BOLO: What do you hate about it?
Jeff:  I get really, really frustrated when marketers write blog posts giving erroneous information. Marketing problems rarely have a single definitive solution, but there are always clearly wrong answers! I’m particularly sensitive to this in the social media space because I’ve seen so much hogwash bandied about.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Jeff:  I’ll be talking about Facebook Analytics [in the Facebook Super Forum]. In the past six months, I’ve seen a shift in the questions marketers ask me about Facebook. They used to ask a lot of questions about creating content — how do they create a tab, how do they get a vanity URL for their page, etc.Now the questions are much more focused on how do they create effective content — what is the best time to post content, what type of content generally gets engagement, how can they drive revenue from their page, etc. We’ve seen this before — the first wave of the internet was about creating content. Write some HTML, put up a website, and you’re good. The second wave was about creating effective content — use an analytics tool, measure what happens, tweak it, and measure again. I think the same thing is happening in the Facebook space. Marketers are trying to figure out what they should measure and how to measure it, so they know whether a campaign is successful or not.

BOLO: List 5 things about you that only your best friend/spouse/dog knows about you?
Jeff:

  • I never went to high school
  • I love spontaneous outdoor adventures. I particularly love to hike in the mountains, and my multi-day backpacking kit weighs less than 10 pounds without food and water.
  • I write on my blog less to show the world what I’m up to, and more to help me process my thinking. (That’s why I haven’t posted anything publicly in a while, because a lot of the difficult problems I’m working through relate to business things that I just can’t make public.)
  • I think about reaching people with technology all the time, even when I’m not working. It’s just what I love to do.
  • While I grew up in the Pacific Northwest, I spent 6 summers working at a summer camp in North Dakota, and I’ve got incredible respect for the work-ethic of mid-west farmers and ranchers.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Jeff: I’m looking forward to two things:

  1. Understanding the agency world a bit more, since most of the time I just talk to agencies in conference calls, and we’re both very business focused on improving their Facebook marketing. At this conference, I’m looking forward to hearing a bit more about how they get clients, what they spend their time in the office doing, what motivates them about the agency model, etc.
  2. I’m really looking forward to meeting people in person that I’ve previously only interacted with online.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Jeff: Jay Baer. That guy is a master communicator, and always on top of the latest trends.

Jeff Widman is the co-founder of PageLever and has been cited an expert in Facebook EdgeRank and analytics by the Wall Street Journal, AdAge, Wired Magazine, and InsideFacebook.

Tom Martin: Hijinx Await – You Have Been Warned!

We continue our speaker series here at Bolo the Blog with our highlight of Tom Martin. Tom will be presenting with Jay Baer and Tim Hayden at the Social Super Forum.

Read on to learn a bit more about Tom – if you’re not already excited to hear him speak in October, we’re sure he’ll change your mind!

BOLO: What do you like to discuss with close friends?
Tom: Kids…all of [my friends] have them and so I find we’re often discussing parenting….I also love to cook and camp, so we talk about that kind of stuff. And of course, technology — as the resident geek of the group, I’m the one everyone asks about the next thing…which I love talking about.

BOLO: What do you love about the marketing industry?
Tom: No other industry, except maybe technology, evolves as much and as fast as the marketing industry. For over 20 years I’ve been able to keep learning and evolving…whether it’s learning new technology, approaches or most often industries. As a committed “learner” I just love that about this industry.

BOLO: What do you hate about it?
Tom: Fear. There is too much fear on both sides of the client/agency aisle. As an industry we’ve lost our swagger…everyone tests everything to death and far too few are willing to just step up, have a great idea and then launch. It’s why I think we see so much “me too” marketing and not enough “damn, that was brilliant” marketing.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Tom: Humans have, are and will always be social. The only thing that changes is the platforms we use to fulfill that natural human desire. Full-Service Agencies largely missed the dot-com move to web based marketing, which gave rise to the digital specialist agency. Those same agencies are repeating the sins of their fathers and with the rapid rise and impact of mobile on social media marketing, my session (with Tim Hayden & Jay Baer) is designed to rapidly bring those agencies up to speed and give them the tools to get into the game now, before they cede more ground to specialist agencies.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Tom: I can only think of 2….I failed college calculus — twice. I’d love to one day open a small restaurant called This & That, where you’d come in and order either this or that… simple, fun place with good drinks and good food.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Tom: I attended last year and my favorite thing wasn’t a memory it was the people. Between cocktails, lunches and dinners, I was able to meet a host of really smart folks and get to know them. In fact, a few of them are coming back this year and we’re already planning hijinx.Tom Martin

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Tom: Are you kidding? Which one’s am I NOT excited to see/hear and drink under the table? My boys Tim Hayden and Jay Baer both rock the stage and then there is Scott Stratten (UnMarketing) and CC Chapman… I could go on but it’s probably easier to just go to the site and see the list of speakers. These guys are super smart and so willing to share their insights (often over a cold adult beverage) with everyone… no “I’m-a-rockstar-speaker” mindsets here and I think that is just going to create an incredible dynamic.

Tom Martin (Super Forum leader), founder of Converse Digital, a 20-year ad agency veteran, an active blogger at positive disruption by: Tom Martin and a contributor to Ad Age’s Small Agency Diary.