We here at BOLO the Blog enjoy uncovering the unexpected…and introducing you to the fine folks who will be presenting at BOLO 2011 in just a few weeks! Meet Sean Rogers of Republic Media who will be presenting in the Targeting Super Forum at BOLO.
So say hello to this CBGB-playing, BBQ-ing BOLO speaker…
BOLO: What do you like to discuss with close friends?
Sean: I could discuss food and cooking all day long. In particular, real bbq. This involves dry rubs, days-long preparation, soaked chunks of wood and a real Weber kettle. Look at me, I’m already getting lost and I’m supposed to be answering questions.
BOLO: What do you love about the marketing industry?
Sean: I fell in love with marketing while still in college. I was the guy who set up concerts and special events. I quickly realized that great marketing could change things radically. Done well, throngs of people would turn out to buy something or just have a great time. It’s all about effecting behavior.
BOLO: What do you hate about it?
Sean: There are lots of opinions. Lots and lots of opinions.
BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Sean: Targeted communication is more important than ever. And the first step to effective targeting is identifying important segments.
BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
1. I like to arrange the remote controls on the coffee table just so.
2. I was in a hardcore punk band and played CBGB’s when I was 15.
3. If I was on a desert island and could only choose one food, it would be Skyline Chili.
4. I like cruiser bicycles for their laid-back attitude.
5. I change beers by the season.
BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Sean: I’m most looking forward to the exchange of ideas.
BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Sean: I’m very excited to hear Jay Baer again. I know better than to try and drink him under the table.
SEAN ROGERS is Senior Client Strategist at Republic Media. After marketing for Toys’R'Us and Petsmart, he worked agency side for a number of years before joining Republic Media, where he is responsible for delivering innovative solutions that drive sales.