Sean Rogers: The Grillmaster

We here at BOLO the Blog enjoy uncovering the unexpected…and introducing you to the fine folks who will be presenting at BOLO 2011 in just a few weeks! Meet Sean Rogers of Republic Media who will be presenting in the Targeting Super Forum at BOLO.

So say hello to this CBGB-playing, BBQ-ing BOLO speaker…

BOLO: What do you like to discuss with close friends?
Sean:  I could discuss food and cooking all day long. In particular, real bbq. This involves dry rubs, days-long preparation, soaked chunks of wood and a real Weber kettle. Look at me, I’m already getting lost and I’m supposed to be answering questions.

BOLO: What do you love about the marketing industry?
Sean:  I fell in love with marketing while still in college. I was the guy who set up concerts and special events. I quickly realized that great marketing could change things radically. Done well, throngs of people would turn out to buy something or just have a great time. It’s all about effecting behavior.

BOLO: What do you hate about it?
Sean:  There are lots of opinions. Lots and lots of opinions.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Sean:  Targeted communication is more important than ever. And the first step to effective targeting is identifying important segments.

BOLO: List 5 things about you that only your (best friend/spouse/dog) knows about you?
Sean:

1.      I like to arrange the remote controls on the coffee table just so.
2.      I was in a hardcore punk band and played CBGB’s when I was 15.
3.      If I was on a desert island and could only choose one food, it would be Skyline Chili.
4.      I like cruiser bicycles for their laid-back attitude.
5.      I change beers by the season.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Sean:  I’m most looking forward to the exchange of ideas.

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Sean:  I’m very excited to hear Jay Baer again. I know better than to try and drink him under the table.

SEAN ROGERS is Senior Client Strategist at Republic Media. After marketing for Toys’R'Us and Petsmart, he worked agency side for a number of years before joining Republic Media, where he is responsible for delivering innovative solutions that drive sales.

Susan Baier: You’ll want to be on her “must drink beer with” list!

We’re excited to introduce you to our next featured BOLO speaker, beer-drinking and acronym-hating Susan Baier of Audience Audit.  She was a popular speaker last year and will be back to lead the Targeting Super Forum and present a case study in October.

BOLO: What do you like to discuss with close friends?
Susan:  Beer.  Monty Python.  Kids.  Small business.  Fishing.  Building community.  Beer.

BOLO: What do you love about the marketing industry?
Susan:  I love that it’s so dynamic – new technologies and tools, amazing new ways to hear from our audiences and reach them — but that the fundamentals never change:  Be relevant.  Be helpful.  Get the right message, to the right people, in the right way, at the right time.

BOLO: What do you hate about it?
Susan:  I hate that we treat it like it’s rocket science.  It makes so many companies feel like they can’t possibly do a good job at it — that they can’t possibly implement all this science fiction stuff into their business.  I think the acronyms really scare people away from understanding that even the smallest organizations can do a better job, grow their business, and make their customers happier, just by taking the time to think carefully about what they’re doing.

BOLO: Why do you think your BOLO topic is important in today’s marketing climate?
Susan:  Today there are more ways than ever to reach a customer or prospect.  And, unfortunately, that means that people are inundated with messages all day, every day — and most of them aren’t even relevant to them.  No wonder we get sick of the emails, sick of the popups, sick of the ads, and just say NO MORE, THANK YOU.  It’s more important than ever that our messages are crafted to reach only those to whom they’ll matter, and that they serve a purpose — solve a problem — so that we’re truly making our customers’ lives easier instead of just talking to hear ourselves speak.

BOLO: List 5 things about you that only your best friend/spouse/dog knows about you?
Susan:

  1. I was my college women’s powerlifting champ.  I also played rugby.  I was a big, solid girl in college.
  2. I passed out when I had my ears pierced.  And when my daughter had hers pierced.
  3. I have a huge crush on Jean-Luc Picard.
  4. I can recite the introduction to the Canterbury Tales in Middle English.
  5. I can cross one eye at a time.  Either one — you pick.

BOLO: If you’ve attended BOLO before, what was your favorite memory? If you haven’t attended, what are you looking forward to the most?
Susan: This is a tough one.  I have to say there are two that really come to mind:

  1. Vaudeville.  HYS-TER-I-CAL.  Holy moly.
  2. Beer time!  I had the most amazing conversations with people AFTER the sessions, when we were all just hanging around.  It was great.

As for this year’s conference, I’m really excited to be presenting a case study in partnership with Chris Tieri from smith&jones, who I met at last year’s BOLO!

BOLO: What other BOLO speaker(s) are YOU excited to hear/see/drink under the table?
Susan: Scott Stratten and Kelly McDonald have both long been on my “MUST drink beer with” list.  I just think they’re both really insightful, smart and always seem to give me something amazing to think about.  And of course my friends Jay Baer and Michael Barber are ALWAYS on that list.  They never leave it.

 

Susan Baier

Susan Baier has more than 20 years of experience in the marketing business, and her company, Audience Audit, offers marketing strategy, relevance consulting and attitudinal audience segmentation research.