BOLO 2011 brought together 200 agency professionals, suppliers, speakers and others in the marketing and advertising industry for two and a half days of education, collaboration, networking and the occasional cocktail. Attendees came from across the US for the fourth annual agencyside conference. Exceptional and insightful keynotes were delivered by Scott Stratten (UnMarketing) and Hugh McGoran (comScore, Inc.). Through dozens of breakouts, and hands-on workshops, we discussed everything from content strategy to supertargeting to mobile.
We launched Vaudeville 2.0 and were delighted by 8 entertaining 5-minute/20-slide presentations on topics ranging from beer marketing to the antipodes! Held at the hip Hotel Valley Ho in Scottsdale, we took time to have fun and get to know each other as well at cocktail receptions on the swanky Sky Line Rooftop and poolside.
The agencyside team enjoyed every minute of getting to know some of our industry’s true thought-leaders and the innovative, talented agencies that attended. We’re counting down the days until BOLO 2012! Check out the BOLO 2011 video from the event, as well as what others had to say about BOLO 2011 below.
Real-time reflections from attendees:
J.C. Bradford, The Bradford Group: The power of #BOLO2011. My Klout score shot up from 27 to 38 from the kind mentions and retweets from social media power mongers at BOLO.
David Fabbri, LoSasso Advertising: Back from #BOLO2011 - fantastic conference. Great social media, mobile and ideas for running a dynamic and successful digital agency.
Carey Ransom, RealPractice: Still reflecting on a couple great days in Scottsdale with everyone at #bolo2011. Enlightening, high-energy event and great folks!