Check out our killer line-up of presentations and speakers below. They’ll get you excited and leave you wishing it was October already!

Registration table is open Sunday 10am-6pm, Monday 7am-5pm, and Tuesday 7am-5pm.

Sunday, October 7th (3P Track - Exclusively for Agency Partners, Presidents and Principals) Sponsored by: Centro
3P Track Schedule

Monday, October 8th
7:00am-8:30am	Breakfast Sponsored by: Clients & Profits
8:30am-8:35am	Welcome Presented by: agencyside
8:35am-9:20am	Keynote Presented by: Jonathan Fields, author of Uncertainty
9:20am-9:45am	Case Study Yep, Content Is Still King: How Digital Content Triggered a Brand Transformation for Hot Wheels Presented by: Christian Jacobsen, Mistress Damien Eley, Mistress The story of a brand that recently figured it out. The Hot Wheels case study; how digital content triggered a brand transformation.
9:45am-10:15am	Coffee Break Sponsored by: Marin Software
10:15am-11:00am	Breakout Redefining Integration Presented by: Bart Cleveland, Job Propulsion Labs An explosion of communication channels has revolutionized marketing. The explosion also created a tangled mess of integration that Bart Cleveland refers to as “The Jungle.” Read more...	Double Session Content Marketing - Building The Practice Perfect Presented by: Robert Rose, Big Blue Moose Delivering strategic Content Marketing planning as a new agency offering is more than throwing the copywriters in with the web and social team. Read more...	Breakout Planning the Ideal Channel and Content Mix Presented by: Hamish Pringle, co-author of Spending Advertising Money in the Digital Age 1. How to understand the customer journey? 2. How to simplify this complexity? Read more...
11:15am-12:00pm	Breakout Multi-Screen Content Strategy Presented by: Kim Lawless, Teehan+Lax Mobile, multi-screen, cross-platform… how do you take a great content idea and deliver it to consumers on the right devices and screens, and in the right contexts? Read more...		Breakout Monetizing Content in a World of Digital Disruption Presented by: Linda Bustos, Elastic Path Consumers spent $2 trillion on digital information and entertainment products and services, and are expected to spend $2.8 trillion by 2015. Read more...
12:00pm-1:30pm	Lunch
12:00pm-1:30pm	Rapidfire Sponsored by: AgoraPulse Get ready and bring business cards, as agency executives meet suppliers and media partners in a speed-dating style format!
1:30pm-2:10pm	Case Study Digital Storytelling: The success of the 54th GRAMMY Awards Presented by: Beverly Jackson, The GRAMMY Awards The 54th GRAMMY Awards® is widely recognized as one of the top 10 most social events in the history of television.Read more...
2:10pm-3:00pm	Keynote Go Mobile, or Go Out of Business Presented by: Tim Hayden, Read more...
3:00pm-3:15pm	Break
3:15pm-4:00pm	Breakout A Time for True Radicals Presented by: Gareth Kay, Goodby, Silverstein & Partners In the last 60 years we've seen massive change in the world we live in. Yet, during this time, we have remained as an industry relatively unchanged in how we think, how we work and what we make. Read more...	Double Session Burying the Billable Hour: Implementing Value Pricing in Agencies Presented by: Ron Baker, Verasage In an effort to improve profits, most agencies have already implemented cost-cutting or reengineering initiatives, and instituted measures to improve productivity. Read more...	Breakout Hybrid Professionals: How to Recruit, Train, and Retain Top Agency Talent Presented by: Paul Roetzer, PR 20/20 When all else is equal — processes, services, pricing and infrastructure — it is talent that cannot be replicated. Read more...
4:15pm-5:00pm	Breakout Engagement is just cheap talk... unless you are listening for insight. Presented by: Daniel Conner, Struck Engagement is a great first step, however it is the "insight" that can be gained from the aggregate of these conversations, which allows you to evolve a brand's strategy, elevate a campaign's reach and differentiate your agency. Read more...		Case Study Celebrities Gone Viral Presented by: Chris Raih, Zambezi You've got your celebrity endorser, now what? Read more...
5:00pm-6:00pm	Break
6:00pm-8:00pm	Cocktail Reception Vaudeville: Carnival of Illusion Courtyard & SoHo Ballroom

Tuesday, October 9th
7:00am-8:30am	Breakfast Sponsored by: Mojaba
8:30am-8:35am	Welcome Presented by: agencyside
8:35am-9:20am	Keynote The Social Habit 2012: How Americans Really Use Social Media Presented by: Tom Webster, Edison Research Join Edison Research VP of Strategy Tom Webster as he presents The Social Habit 2012, the latest in Edison’s series of reports on how Americans use Social Media. Read more...
9:20am-9:45am	Case Study Using Social Media to Build a Cause-Passionate Army - How the Tweet Drive Campaign Spread Across the World Presented by: Harrison Kratz, Tweet Drive Social Good is about being Social: Read more...
9:45am-10:15am	Coffee Break Sponsored by: Marin Software
10:15am-11:00am	Breakout Going Mobile: The Role of the Digital Agency in a Crowded Mobile Laboratory Presented by: Jennifer Modarelli, White Horse As consumers’ digital lives shift dramatically toward mobile interactions, the mobile lab is getting crowded, with mobile developers, platforms, services, digital agencies, and even traditional agencies all vying for ownership of the consumer mobile experience. Read more...	Breakout Agile SEO - Optimizing in Real-Time Presented by: Nick Roshon, iCrossing Learn how and why your organization should stop treating SEO as an afterthought and start optimizing content on a more agile, real-time basis. Read more...	Breakout New Rules for Real-time Media: Why the Status Quo Must Go Presented by: Konrad Feldman, Quantcast Keeping up with and evaluating the many advancements in the rapidly evolving space of online display advertising can prove difficult, to say the least. Read more...
11:15am-12:00pm	Breakout Social Media Law Deep Dive: How to Market in Social Media Without Stepping On Legal Landmines Presented by: Glen Gilmore, Gilmore Law Learn the social media marketing rules that most agencies, brands and social media gurus get wrong. Read more...	Breakout Viral Videos Suck! Presented by: Ricky Butler, Plaid Social Labs The outdated term "viral video" is so 2007. Read more...	Breakout Connecting Disparate Data Streams to Tell a Story Presented by: Shailesh Ghimire, EB Lane Clients are flooded with data. From sales numbers and web analytics to customer surveys and focus groups results data is everywhere. Read more...
12:00pm-1:30pm	Lunch On Your Own Or join our informal lunches
1:30pm-2:15pm	Breakout The Mobile Moment of Truth -- How Consumers are Using Mobile Devices In-store, and What You Can Do About It Presented by: Mark Logan, Barkley Showrooming is changing the rules of retail. Read more...	Double Session Marketing Your Own Agency Presented by: Drew McLellan, McLellan Marketing, Pete Caputa, Hubspot, and Chris Knipper, Kuno Creative Part 1 Speaker: Drew McLellan Agencies: It's time to walk your talk Read more... Part 2 Speakers: Pete Caputa & Chris Knipper Chris Knipper, Founder and President of Kuno Creative, will share how Kuno has doubled their agency size in 2 years... Read more...	Breakout Doing Big Work When You're Small Presented by: Paul Benninghove, Tattoo Projects High quality digital ideas don’t have to come from an agency with 100+ people. Read more...
2:30pm-3:15pm	Breakout Cultural Capital: A New Way to Measure Brand Equity as a Function of the Brand's Role in Culture Presented by: Clyde McKendrick, WDCW Is your agency future-proofed for culture? Can you provide the strategic guidance brands are looking for in our socially driven, culture-led economy? Read more...		Breakout Unconventional Facebook Marketing Techniques That WIll Make Your Clients Ask For More Presented by: Emeric Ernoult, AgoraPulse Are you looking for new and creative Facebook marketing techniques that drive real results for your clients' business? Read more...
3:15pm-3:30pm	Break
3:30pm-4:15pm	Breakout Agency Operations: Think Leadership, Not Overhead Presented by: Glenn Towle, Merrick Towle Utilizing 20 years of experience as Partner and COO of Merrick Towle Communications, Glenn Towle brings a fresh perspective on how operations positions in creative firms can provide critical leadership. Read more...	Breakout Word of Mouth Marketing: Bridging the Gap Between Online and Offline Presented by: Amy Kattan, Likeable Media This session will focus on a number of integrated marketing campaigns that effectively bridge the gap between online and offline initiatives, creating memorable, real-life experiences for participants and stronger relationships between brands and their consumers. Read more...	Breakout Measure RIght the First Time Presented by: Chris Conrey, Scott Yacko, and Jonathan Kressaty, Vuurr The prevailing culture of “Ship the MVP!” --where sites and apps are built in the cheapest, fastest way possible without regard for the future -- needs to end. Read more...
4:30pm-5:30pm	Keynote YOUtility: Why Modern Marketing is About Helping, Not Selling Presented by: Jay Baer, Convince & Convert
6:00pm-8:00pm	Rooftop Cocktails

Redefining Integration
Presented by: Bart Cleveland, McKee Wallwork Cleveland

An explosion of communication channels has revolutionized marketing. The explosion also created a tangled mess of integration that Bart Cleveland refers to as “The Jungle.” Advertisers and their agencies now grapple with how to manage all of these options to maximum effectiveness. Find out how Bart’s clients overcame this challenge by following his agency’s approach: redefining integration.

 

Content Marketing – Building The Practice Perfect
Presented by: Robert Rose, Big Blue Moose

Delivering strategic Content Marketing planning as a new agency offering is more than throwing the copywriters in with the web and social team. Learn the nuts and bolts of successful resourcing, methodologies and delivery of this extraordinarily important new practice.

 

Planning the Ideal Channel and Content Mix
Presented by: Hamish Pringle, co-author of Spending Advertising Money in the Digital Age

1. How to understand the customer journey?
2. How to simplify this complexity?
3. How do people behave in life & media flows?
4. How to decide which media mix to choose?
5. How to optimise each touch point?

 

Multi-Screen Content Strategy
Presented by: Kim Lawless, Teehan+Lax

Mobile, multi-screen, cross-platform… how do you take a great content idea and deliver it to consumers on the right devices and screens, and in the right contexts? As content strategists and marketers, we need to anticipate and meet people’s needs in order to deliver useful, engaging, addictive content where and when they want it. This session looks at the challenges and opportunities of doing content strategy in the rapidly growing multi-screen universe, offering tools and strategic approaches to use on your next project.

 

Monetizing Content in a World of Digital Disruption
Presented by: Linda Bustos, Elastic Path

Consumers spent $2 trillion on digital information and entertainment products and services, and are expected to spend $2.8 trillion by 2015. Driven by demand for content to consume on the latest electronic devices including Internet-enabled TV, gaming consoles, tablets and e-readers, digital disruption is flipping industries like publishing, media, software, telecommunications and entertainment on their heads –making way for new and exciting ways to monetize content.
You’ll learn:
• What are the hottest emerging business models for paid content
• How digital disruption has created new and excited advertising opportunities beyond banners
• What the future holds for digital content monetization

 

Case Study
Featuring: Beverly W. Jackson, The GRAMMY Awards

Digital Storytelling: The success of the 54th GRAMMY Awards

The 54th GRAMMY Awards® is widely recognized as one of the top 10 most social events in the history of television.   The four year path to transforming a traditional and iconic media property into an immersive social and digital experience is accomplished by utilizing storytelling techniques and understanding the value of data.   The Recording Academy has fully embraced the concept of social TV and the need for real time insights during Music’s Biggest Night®.

This session will take an in-depth look at the strategies, agencies and tools needed to produce a live event with the added challenges of the most active celebrity participants, online crisis management with connected fans and a 72 hour live, second screen experience.  You’ll also get a sneak peek into the planning for the 55th GRAMMY Awards and planning to make the experience even bigger for music fans!

 

A Time for True Radicals
Presented by: Gareth Kay, Goodby, Silverstein & Partners

In the last 60 years we’ve seen massive change in the world we live in. Yet, during this time, we have remained as an industry relatively unchanged in how we think, how we work and what we make. We need to reclaim our truly radical roots or else we risk further drifting into irrelevance in people’s lives and for our clients’ businesses.
This session will talk about how the industry has lost its way as the world has changed. What we make has become less meaningful to clients, our current and potential talent and, most importantly, people out there in the real world. It will offer five thoughts on how we can help make what we make, and the brands we serve, more meaningful.

 

Burying the Billable Hour: Implementing Value Pricing in Agencies
Presented by: Ron Baker, Verasage

In an effort to improve profits, most agencies have already implemented cost-cutting or reengineering initiatives, and instituted measures to improve productivity. Yet relatively little investment and innovation has gone into the one factor that can have a significantly larger impact on profitability—pricing.

Topics
• Customers don’t buy what, or how, they buy why
• The first law of marketing: all value is subjective
• The second law of marketing: all prices are contextual
• There is no such thing as a commodity
• How people buy
• Pricing Mr. Spock vs. Homer Simpson—the insights of behavioral economics

Learning
By gaining an understanding of these principles, attendees will receive a framework that will enable them to better match price to value, as well as experiment with various pricing strategies in order to drive profitability.

 

Hybrid Professionals: How to Recruit, Train, and Retain Top Agency Talent
Presented by: Paul Roetzer, PR 20/20

When all else is equal — processes, services, pricing and infrastructure — it is talent that cannot be replicated.
The most valued talent in the emerging marketing agency ecosystem will be hybrids. They possess exceptional copywriting skills, along with dynamic personalities that enable them to build strong personal brands.
Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. They provide integrated solutions that used to require multiple agencies and consultants. These professionals excel in agency cultures that reward collective success over individual achievements. They care less about “why,” and more often ask “why not.”
Theirs is a world of endless possibility, and they are the future. Your agency will be defined by its ability to recruit and retain the best.

During this session, you’ll learn how to:
• Develop processes to identify and recruit A players.
• Establish a grading system to rank candidates.
• Qualify and capture inbound candidates.
• Assess and engage top social candidates.
• Forecast workflow to determine hiring triggers.
• Build a powerful employee training and education program.
• Unlock the potential of entry-level talent.
• Avoid costly mistakes when hiring senior-level professionals (i.e. the free agents).
• Establish a highly effective system for talent evaluation and professional reviews.

 

Engagement is just cheap talk… unless you are listening for insight.
Presented by: Daniel Conner, Struck

Engagement is a great first step, however it is the “insight” that can be gain from the aggregate of these conversations, which allows you to evolve a brand’s strategy, elevate a campaign’s reach and differentiate your agency. Insight is one of the most important assets an agency brings to its clients and if you are truly listening rather than simply engaging, social platforms are providing a very powerful, unique and critical opportunity to develop greater insight. In this presentation, Daniel Conner the CEO of Struck, a digital forward creative agency that was voted in 2011 as one of AdAge’s Small Agencies of the Year, will discuss and demonstrate how they are developing custom real-time data visualizations to move beyond simple engagement to both uncover new insights for its clients and evolve Struck’s strategic approach in the marketplace.

 

Celebrities Gone Viral
Presented by: Chris Raih, Zambezi

You’ve got your celebrity endorser, now what? Learn how to effectively leverage your celebrity talent through viral films, and examine case studies like smartwater’s Jen Aniston “Sex Tape”, which garnered 10+MM YouTube views on a zero above-the-line media spend.

 

The Social Habit 2012: How Americans Really Use Social Media
Presented by: Tom Webster, Edison Research

Join Edison Research VP of Strategy Tom Webster as he presents The Social Habit 2012, the latest in Edison’s series of reports on how Americans use Social Media. Attendees will not only learn the latest research on social media platforms and behaviors, but Tom will also walk through some actionable insights and recommendations based upon the data. Rest assured, this will not be a skull-drilling series of pie charts, but a session of genuine insight as Tom guides attendees through an interactive and perceptive exploration of what America’s “Social Habit” really means for content creators, marketers, and brands.

 

Using Social Media to Build a Cause-Passionate Army – How the Tweet Drive Campaign Spread Across the World
Presented by: Harrison Kratz, Tweet Drive

Social Good is about being Social: How a college student used social media to start Tweet Drive, and in one year and two holiday season campaigns, built a team of cause-passionate volunteers to collect 6,200+ toys and raise over $12,000 for children around the world – without a single dollar in funds or direct donations. This case study will show how brands and campaigns can utilize social media and the power of a community’s voice to empower people across the world to take action.

 

Going Mobile: The Role of the Digital Agency in a Crowded Mobile Laboratory
Presented by: Jennifer Modarelli, White Horse

As consumers’ digital lives shift dramatically toward mobile interactions, the mobile lab is getting crowded, with mobile developers, platforms, services, digital agencies, and even traditional agencies all vying for ownership of the consumer mobile experience. In this session, White Horse CEO Jen Modarelli makes the case for a leadership role for digital agencies in mobile, based on the importance of delivering a consistent consumer experience across all digital touchpoints. She’ll tell the story of White Horse’s efforts to evolve a mobile offering based on the company’s DNA in user-centered web design, and she’ll demonstrate how digital agencies can provide tremendous value in the mobile space by leveraging their established strengths in user research and user-centered design. She’ll provide a hands-on guide to ways digital agencies can effectively integrate mobile experiences into their current offerings to deliver a 360-degree digital experience to their clients.

Agile SEO – Optimizing in Real-Time
Presented by: Nick Roshon, iCrossing

Learn how and why your organization should stop treating SEO as an afterthought and start optimizing content on a more agile, real-time basis. Optimizing content like blog posts, videos, product pages and even tweets as they’re written must become the new norm for you to get the most out of your digital marketing efforts – and best of all, it’s relatively easy to implement with the right people, processes and training in place. Organizations that leverage agile SEO as part of their marketing process will see benefits across their interactive marketing including social, paid search, and even email as their content connects with users (and search engines!) in a more effective way.

New rules for Real-time Media: Why the status quo must go
Presented by: Konrad Feldman, Quantcast

Keeping up with and evaluating the many advancements in the rapidly evolving space of online display advertising can prove difficult, to say the least. For instance, it has been widely acknowledged that real-time bidding (RTB) – the ability to uniquely target each ad impression and set pricing in a real-time auction – holds the potential to deliver tremendous value for advertisers and publishers. Since the launch of the first RTB exchange in 2009, the search has continued for the keys to fully unlock this value. But what if the industry’s fundamental approach to real-time media was the very thing holding it back? Participating in more than 10 billion daily auctions per day for ad inventory in real-time and modeling the entire US online population to find advertisers’ best customers, Quantcast has made some surprising discoveries about what really drives performance. Quantcast CEO, Konrad Feldman, will share these contradictory conclusions and highlight six best practices for success.

 

Social Media Law Deep Dive: How to Market in Social Media Without Stepping On Legal Landmines
Presented by: Glen Gilmore, Gilmore Law

Learn the social media marketing rules that most agencies, brands and social media gurus get wrong. How to avoid ruining your reputation and business while running a social media campaign.

 

Viral Videos Suck!
Presented by: Ricky Butler, Plaid Social Labs

The outdated term “viral video” is so 2007. While every brand dreams about having a viral video with kittens and babies, they need to learn that you can now calculate success on YouTube. The future of YouTube for companies is not creating a one hit viral success. Success is now determined by community building with consistency and true engagement. Brands need to learn that consistency is the new viral.

 

Connecting Disparate Data Streams to Tell a Story
Presented by: Shailesh Ghimire, EB Lane

Clients are flooded with data. From sales numbers and web analytics to customer surveys and focus groups results data is everywhere. Unfortunately much of this data stays disconnected from each other and oftentimes in different parts of the organization. This means it is nearly impossible to knit together a story and arrive at powerful actionable insights that can transform a brand. A marketing dashboard capable of pulling together disparate data streams from across the organization, in real time nonetheless, can help uncover gems to impact overall marketing strategy and inform short term tactical adjustments. A marketing agency with such data smarts can bring tremendous value to a client beyond its core agency services. It can earn itself a seat at the table where big business strategy decisions are made and become a key strategic partner.

 

The Mobile Moment of Truth – How Consumers are Using Mobile Devices In-store, and What You Can Do About It
Presented by: Mark Logan, Barkley

Showrooming is changing the rules of retail. As more shoppers use mobile devices in store check prices, read reviews, comparison shop and get input, retailers, brands, app platforms and ecommerce pure-plays are all scrambling to win this new Mobile Moment of Truth.
Mark Logan, Senior Vice President of Digital Innovation, Barkley, will provide insights into the growing use of mobile devices in store. Based on results from a new research study being done by Barkley, Mark will explain why consumers use mobile devices at retail, how they use them and the strategies retailers and ecommerce sites should pursue to win the Mobile Moment of Truth.

The Mobile Moment of Truth study being conducted by Barkley combines a national survey of mobile-empowered shoppers with in-depth ethnographic research. The study is aimed at providing a deep understanding of the emerging phenomenon of showrooming and to explore its implications for retailers and brands.

Topics to be presented include:
• Results of quantitative and ethnographic research
• How mobile-informed shopping is evolving in scope and form
• What tools and apps do mobile-informed shoppers use
• What information do mobile-informed shoppers seek
• Winning strategies for retailers and brands

 

Marketing Your Own Agency
Presented by: Drew McLellan, McLellan Marketing, Pete Caputa, Hubspot, and Chris Knipper, Kuno Creative

Part 1 Speaker: Drew McLellan
Agencies: It’s time to walk your talk
Many agencies are making a killing selling social — but when you peek behind the curtain, they’re just giving it lip service to clients but aren’t bothering to harness the potential for themselves.
Sooner or later, your clients are going to start pointing and shouting that the Emperor has no clothes. You can’t tell your clients social is a game changer and then ignore it for your own business.
It’s times for agencies to stop being posers and actually do social for themselves. In this presentation we’ll explore the potential, the pitfalls and creating the plan that will finally get you out of the starting blocks and into the race.

Part 2 Speakers: Pete Caputa & Chris Knipper
Chris Knipper, Founder and President of Kuno Creative, will share how Kuno has doubled their agency size in 2 years by marketing their agency, establishing thought leadership with their blog, webinars and ebooks, nurtured inbound website leads into sales and improved their sales processes to turn project clients into ongoing services retainers. Since April 2010, Kuno Creative has grown their website traffic from 2k to 18k monthly visitors, grown new lead volume from 40 leads per month to 400 per month, and has turned these leads into 37 new retainer clients. Kuno will share how they leverage software, processes and their employees to organize and execute their agency growth strategy. Peter Caputa, Channel Sales & Marketing Director at HubSpot, will provide insights from watching Kuno Creative execute this strategy over few years, as well as lessons from 100s of other agencies who leverage HubSpot’s software, methodology and other programs designed specifically to help agencies grow.

 

Doing Big Work When You’re Small
Presented by: Paul Benninghove, Tattoo Projects

High quality digital ideas don’t have to come from an agency with 100+ people. Small agencies are agile, devoted and downright innovative. So how does a boutique compete and win against a big fish? Find out as we dive into the agile options a small agency can bring to bear to win high end work and deliver it. Session topics include: Winning with a Project Based business model, sourced partnerships and effectively collaborating, and the right tools to collaborate.

 

Cultural Capital: A New Way to Measure Brand Equity as a Function of the Brand’s Role in Culture
Presented by: Clyde McKendrick, WDCW

Is your agency future proofed for culture? Can you provide the strategic
guidance brands are looking for in our socially driven, culture-led economy?

Developing technologies and shifts in cultural values are rapidly redefining the
reason a consumer chooses a product or brand. Where before cultural relevance
was seen as a by product of brand preference, now it is the imperative driving
purchasing choice.

In this compelling breakout session Clyde McKendrick will share the latest
thinking from his innovation and cultural insight lab Cultural Capital,
providing actionable insights for agency leaders on how to the create the
critical strategic thinking clients will be asking for in the year ahead.

 

Unconventional Facebook Marketing Techniques That WIll Make Your Clients Ask For More
Presented by: Emeric Ernoult, AgoraPulse

Are you looking for new and creative Facebook marketing techniques that drive real results for your clients’ business? As more and more brands are rushing into the Social Network to gain brand awareness and get more followers, obtaining short-term tangible results requires them to look at Facebook from a different angle, and think outside of the box.
In this session, we will reveal unconventional marketing tactics that anyone can easily implement on Facebook. You will learn how to:
• Gain leads directly from the Facebook newsfeed,
• Leverage social promotions and OpenGrah to generate massive qualified trafic and trackable short term sales,
• Leverage Ghost FanPage to re-target website visitors, and
• Gain thousands of video views without paying a cent for them.
All these tactics will be explained in detail and illustrated with real business cases of brands that have successfully implemented them.
You’ll leave armed with new ideas that will take your agency’s Facebook marketing capabilities to the next level.

 

Agency Operations: Think Leadership, Not Overhead
Presented by: Glenn Towle, Merrick Towle

Utilizing 20 years of experience as Partner and COO of Merrick Towle Communications, Glenn Towle brings a fresh perspective on how operations positions in creative firms can provide critical leadership. Hear how empowering administrative positions such as HR, IT, and Accounting can free entrepreneurial leaders to keep focused on their true passion by reducing managerial burdens and distractions. Insights on recruiting strategies, organizational structure and culture will be discussed. Session is designed for executives of small to mid-size firms who wish to improve operations and position themselves to do more and better work with less stress and fewer headaches.

 

Word of Mouth Marketing: Bridging the Gap Between Online and Offline
Presented by: Amy Kattan

This session will focus on a number of integrated marketing campaigns that effectively bridge the gap between online and offline initiatives, creating memorable, real-life experiences for participants and stronger relationships between brands and their consumers. Attendees of this session will learn how to build brand awareness, increase consumer engagement both online and offline, form strong, valuable relationships with consumers, and effectively utilize partnerships with other organizations to make a greater impact on the community.

 

Measure RIght the First Time
Presented by: Chris Conrey,Scott Yacko, and Jonathan Kressaty, Vuurr

The prevailing culture of “Ship the MVP!” – where sites and apps are built in the cheapest, fastest way possible without regard for the future – needs to end. In this session, Vuurr will show you how to build web properties right the first time, specifically emphasising analytics and data collection. Learn how to properly configure many analytics tools, track offline interactions like phone calls and tangible marketing efforts, and structure onsite code and content. In addition, you will learn what to do after data has been collected and it’s time to iterate. We’ll show you how these strategies can lead to better decisions by you and your clients.

 

 

BOLO 2012 is for all agency professionals. Many agencies send multiple team members to cover break-out sessions more completely. Agency Partners, Principals and Presidents are encouraged to attend the exclusive 3P Track, designed to address agency management issues faced by agency leaders. Seats are limited. Learn more about the 3P track and how to request an invitation.

The Registration table will be open Sunday from 10am – 5pm and Monday – Tuesday from 7am – 5pm. BOLO 2012 comes to a close around 10pm on Tuesday, October 9th, so it is recommended that return travel be booked for Wednesday, October 10th.

 

Past speakers and topics can be viewed at the 2011 Schedule at a Glance.