We are excited to announce the following individuals who will be speaking at BOLO 2012. Please check back regularly as additional speakers are added to the roster.
You can connect with our speakers before the conference by checking out their Twitter and LinkedIn accounts which are linked below each speaker bio.
JONATHAN FIELDS
Author, Speaker, and Entrepreneur, JonathanFields.com
Jonathan Fields is a dad, husband, serial-entrepreneur, award-winning author, speaker, A-list blogger, web-show host and mindful innovation strategist. He is on a mission to humanize and empower the process of creation, helping individuals and organizations leverage disruption to conceive and build better solutions, businesses, art and lives in less time, with more joy and less effort. And he’s doing it in a rather unusual way—from the mindset out.
His latest book, Uncertainty: Turning Fear and Doubt Into Fuel For Brilliance, was named #1 personal development book of 2011 by 800-CEO-Read and has been widely praised by everyone from Zappos CEO, Tony Hseih, to Drive author, Dan Pink, and The Happiness Project’s Gretchen Rubin. Fields first book, Career Renegade, was named a Top 10 Small Business Book by Small Business Trends and a Top 5 Summer Read by MSNBC.
Fields writes on the crossroads of entrepreneurship, innovation and life at JonathanFields.com, explores life well-lived with acclaimed entrepreneurs, artists and authors on his Good Life Projectweb show. He’s been featured in The New York Times, Wall Street Journal, FastCompany, Inc., Entrepreneur, Forbes, USA Today, CNBC, CNN.com, PBS Nightly Report, Elle, Self, Fitness, Vogue, O, People and thousands of other websites that sound cool, but don’t impress his daughter all that much.
TOM WEBSTER
Vice President Strategy and Marketing, Edison Research
Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide. Webster has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high technology and financial services sectors.
His work has been widely published in both print and on-line media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed,” and co-author of the Edison/Arbitron “Infinite Dial” research series. In 2000, Webster served as partner and CIO for Puremix, an online music service backed by UK-based Chrysalis Group. Webster also spent seven years with Broadcast Architecture, most recently serving as Vice President.
Webster is a graduate of Tufts University in Medford, Massachusetts. He recently was awarded his MBA from the Bryan School of Business and Economics at the University of North Carolina, and serves as a member of Beta Gamma Sigma.
JAY BAER
Founder and Social Media Strategist, Convince and Convert
Jay has provided Internet marketing and strategy since the inception of the medium in 1994. In addition to his work with leading PR firms, Jay has worked with more than 700 companies and organizations, including Nike, John McCain, Sony, Head & Shoulders and 25 of the Fortune 1000.
A founder of five companies, Jay started Mighty Interactive a leading Internet marketing company in 2000, and merged the firm with Off Madison Ave in 2005. Mighty Interactive has been named Arizona’s best Web Design and Internet Marketing Firm for the past five years by readers of Arizona Business Magazine.
Jay was the co-founder of azfamily.com, one of the country’s largest local Web sites, and was a Vice President in the world’s first virtual Web hosting company. Before getting involved with the Internet, Jay was a public relations and political consultant.
In February 2011, his book The Now Revolution was published, written with co-author Amber Naslund.
RON BAKER
Founder, VeraSage Institute
Ronald J. Baker started his career in 1984 with KPMG’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, the leading think tank dedicated to educating professionals around the world.
As a frequent speaker, writer, and educator, his work takes him around the world. He has been an instructor with the California CPA Education Foundation since 1995 and has authored fifteen courses for them.
He is the author of six books, including: Professional’s Guide to Value Pricing; The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services, co-authored with Paul Dunn; Pricing on Purpose: Creating and Capturing Value; Measure What Matters to Customers: Using Key Predictive Indicators; and Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth; and his latest book published in December 2010, Implementing Value Pricing: A Radical Business Model for Professional Firms.
Ron has toured the world, spreading his value-pricing message to over 100,000 professionals. He has been appointed to the American Institute of Certified Public Accountant’s Group of One Hundred, a think tank of leaders to address the future of the profession, named on Accounting Today’s 2001, 2002, 2003, 2004, 2005, 2006, and 2007 Top 100 Most Influential People in the profession, and received the 2003 Award for Instructor Excellence from the California CPA Education Foundation.
He graduated in 1984, from San Francisco State University, with a Bachelor of Science in accounting and a minor in economics. He is a graduate of Disney University and Cato University, and is a member of the Professional Pricing Society.
PAUL BENNINGHOVE
VP of Digital Strategy, Tattoo Projects
In most cases chained to his desk with a phone in one hand and Alienware laptop beneath the other, Paul skirts the fine line between creative and business developer. Directing the personality of the brand and how it’s delivered, Paul has helped create a culture that allows creative people to thrive.
Educated at Art Institute of Pittsburgh and Penn State, Paul’s unique experience comes from fifteen years of working in the digital space as a full-time designer and project manager for companies such as AMP Incorporated, iCepts Technology Group, Imagevision, and Sellstufflocal.com.
Recognized multiple times in 3D World Magazine for his 3D modeling, Paul has also recently been recognized by the Central Penn Business Journal as a Top 30 Under 30 Entrepreneur. Paul has served as lead designer for local and national clients ranging from fortune 500 companies to start ups, and everything in between, including NASCAR, Joe Gibbs Racing, Fox Sports, and Amp, Inc.
BRENT BESHORE
Founder & CEO, AdVentures
Brent owns AdVentures, which invests in communications-based companies. These investments range from ad agencies and media properties to a software development firm and a film company. There are currently 13 active investments and AdVentures was recently ranked #28 on the 2011 Inc. 500.
Brent is involved in the national startup scene, serving on the advisory board of Startup Missouri and recently joined Gen Y Capital Partners, a $30 million venture capital tech fund based out of NYC, as a Venture Partner.
Brent is the founder of the League of Innovators, which is a 16,000 sq. ft. co-working space and entrepreneurial incubator and involved in a number of non-profits as a board member including the Heart of Missouri United Way and the Community Foundation of Central Missouri. Brent’s efforts in launching the Joplin, MO Tornado Recovery Facebook page and raising $2 million for the relief efforts garnered him a 2011 VH1 Do Something Award nomination.
LINDA BUSTOS
Director of Ecommerce Research, Elastic Path Software
Linda Bustos is the chief blogger for the Get Elastic Ecommerce Blog and director of ecommerce research for Elastic Path Software, an ecommerce platform for digital goods, media and publishing companies. As an ecommerce consultant, Linda has helped some of the world’s largest online retailers and technology brands improve their conversion rates and user experience. An online retailer herself, Linda moonlights as a jewelry designer for Robin Hood Couture, her line of handmade accessories.
RICKY RAY BUTLER
President Plaid Social Labs
With a degree in Advertising and Communications at BYU, Ricky Ray Butler co-founded Plaid Social Labs in 2009. Since then, Ricky Ray has exercised his expertise of YouTube and Facebook to grow views and sales for companies such as Intermountain Health Care, Orabrush, and Ubisoft. In several of these occasions, expanding Facebook pages to over 100,000 ‘Likes’ in one week. Ricky Ray’s innovative social media campaign for Ubisoft’s Just Dance 2 won a gold at M16′s Marketing Awards for Best Co-Branding and Video Asset. Ricky Ray’s similar creative strategy was also awarded Best Product Launch Strategy at the Video Game Marketing Awards for Ubisoft’s Rocksmith.
PETE CAPUTA
VAR Sales & Marketing Manager, HubSpot
Peter Caputa IV is a graduate of Worcester Polytechnic Insitute with degrees in Chemical Engineering and Web Development. Before joining the sales team at HubSpot in 2007, Pete founded and ran a company that provided a SaaS solution for event registration, event marketing and email marketing. Previous to that, he held a variety of positions in sales, R&D and web development for a large multi-national multi-brand manufacturing firm. A true digital citizen, Pete has been blogging about internet marketing since 2004.
Pete created the HubSpot Value Added Reseller Program during his nights and weekends, while performing duties as HubSpot’s first sales engineer. As a side project, Pete demonstrated to the Company how marketing agencies could help HubSpot grow and help our mutual customers become super-successful inbound marketers. As Director of the VAR program, Pete manages the 40 member (and growing) VAR team, and a network of 600+ marketing agency partners, which is now responsible for 35+ % of HubSpot’s new client acquisition each month.
When Pete isn’t obsessing over how to help marketing agencies be more successful, he spends time with his wife, Amy, and his 4 year old son, Peter V. When he’s not vegetable gardening with V, they’re playing matchbox cars, puzzles, mazes or soccer, among other really fun things most adults should never stop playing.
SANJAY CHADDA
Partner & Managing Director, Petsky Prunier
Sanjay Chadda focuses on origination, due diligence, marketing, management, and negotiation of both M&A and private placement transactions. He is active in all of the firm’s industry practice areas and brings clients a unique combination of extensive sell-side and buy-side M&A experience, with a deep understanding of business models of companies in the interactive advertising, marketing services and technology, and out-of-home and specialty media industries. Sanjay has led more than 60 completed transactions.
Sanjay has been a speaker at Strategy Institute’s Digital Out-of-Home Media Conference and the DMA Annual Leader’s Summit. He has also been a guest lecturer at New York University’s School of Continuing & Professional Studies Interactive and Direct Marketing Program. Prior to joining Petsky Prunier in 1999 he served as a financial analyst in GE Capital’s Financial Management Program. Sanjay holds a B.S. from the Charles F. Dolan School of Business at Fairfield University, where he graduated with honors.
In addition to his investment banking responsibilities, Mr. Chadda is responsible for personnel development and is active in the firm’s marketing, recruiting and strategic initiative activities.
BART CLEVELAND
Founder, Job Propulsion Laboratories
After a thirty-year career of creating award-winning advertising for companies including Coca-Cola, The Ritz-Carlton, CNN, Cartoon Network, DuPont and Bloomberg, Bart Cleveland founded Job Propulsion Laboratories. The company has a simple mission: revolutionize the ad industry by empowering its professionals to successfully manage their careers.
As a creative leader at agencies such as Saatchi & Saatchi, Falgren, Sawyer Riley Compton and his own McKee Wallwork Cleveland, Bart mentored dozens of young professionals, guiding them to award-winning careers at hot agencies and companies such as Goodby Silverstein, RPA, Wieden & Kennedy, Mother NY, Crispin Porter + Bogusky, The Martin Agency, Coca-Cola, Cartoon Network and FedEx. He has been an instructor or guest lecturer at the industry’s leading advertising schools and professional organizations including The One Club, VCU Brandcenter, Miami Ad School, Creative Circus, and a myriad of local advertising clubs.
DANIEL CONNER
CEO, Struck
Daniel is a graduate of Thunderbird, The American School of International Management and has an MBA in Finance, emphasizing Global Expansion Strategy. With a sound understanding of technology, finance, and strategy, Dan has become a unique figure in the digital and marketing arena.
His career path began in the technology sector at Equifax where he was named the Youngest Regional Manager in the company’s history. Next he managed the western division of Activant Soultions, which streamlines the supply chain needs of Fortune 1,000 organizations.
Daniel started his career at Struck as its COO in 2007 and initiated a strong period of growth for the agency. Daniel was named CEO of Struck after he completed the merger with Axiom Design Collaborative in 2009 and has since expanded Struck’s geographic footprint to New York City, Los Angeles, Portland and Salt Lake City.
Struck was recently named AdAge’s Small Agency of the Year and continues to attract top-tier clients such as Dreamworks, Nickelodeon, Jack In The Box, TCBY and Gatorade. Struck is also a founding agency of SoDA – The Society of Digital Agencies, and Daniel has served on the board for three consecutive years.
CHRIS CONREY
Partner & Client Development Specialist, Vuurr
Chris Conrey is a partner and client development specialist at Vuurr. A natural at skillfully launching Vuurr and its clients into impressive business deals, he’s not just the sales guy; Chris is the rhino glue between Vuurr’s successful connections and its behind-the-scenes engineering finesse. With proven results and past experience to stand upon, Chris holds the reigns on postmodern marketing needs and the essential partnership skills to develop a fan base bigger than your company’s softball league.
DAMIEN ELEY
Partner & Co-Creative Director & Mistress Creative
Damien Eley is co-Creative Director and one of the founding Partners of Mistress. He has worked and won major international creative awards in his native Australia, New York, London, and Los Angeles.
Damien and his partners founded Mistress in Los Angeles on a long-held belief that the worlds of advertising and entertainment needed to merge more cohesively as content becomes more relevant than traditional advertising mediums.
Whilst at Mother in the UK, he was responsible for the first ever full-length musical for a brand (Unilever’s Pot Noodle), created transmedia campaigns for the UK Government’s anti-drug initiative FRANK, (which starred a dead dog) and Coca-Cola’s Oasis brand featuring half-man, half-cactus ‘Cactus Kid’ and the 100 ft. tall water-hating “Rubberduckzilla.”
Since starting Mistress, Damien has taken this media-neutral and content-driven thinking to clients like Red Bull (with a 5-part TV series, integrated campaign and app) and Hot Wheels, developing a campaign (consisting of over 30 pieces of online content, a 30-min TV show, and a live world-record setting vehicle jump) that has had over 40 million views.
In 2012, Damien’s transmedia approach will be applied to the first-ever U.S. integrated campaign for spirits brand Jägermeister.
EMERIC ERNOULT
Founder & CEO, AgoraPulse
Emeric is the founder of AgoraPulse, a Facebook Marketing Technology that has been featured on AllFacebook as the “Low Cost Facebook CRM alternative”. AgoraPulse is currently being used by more than 6,000 brands and agencies across 30 countries. Clients include McDonald’s, Playstation, Microsoft, Fiat, Mini, DDB, Fullsix and TBWA). Emeric is a member of the Board of the Social Media Club in Paris, France and is a regular speaker at International conferences such as the AllFacebook Marketing Conference, Facebook Marketing Conference 2012 London, Facebook Success Summit, iStrategy and eMarketing Paris.
KONRAD FELDMAN
Co-Founder & CEO, Quantcast
Konrad Feldman co-founded Quantcast with the aim of transforming the consistency and performance of online advertising through science and scalable computing. Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, the company starts with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising. Today, Quantcast directly measures more than 100 million web destinations, collects well in excess of 500 Billion new data records every month and routinely processes more than 10 Petabytes of data every day.
Mr. Feldman has over 15 years’ experience in applying machine learning to the analysis of massive data sets across a diverse range of industries including banking, insurance, telecommunications, utilities and retail. Prior to Quantcast, Mr. Feldman co-founded the software company Searchspace, which helped the global financial services industry detect terrorist financing and money laundering. Feldman holds a BSc in Computer Science from University College London (UCL) where he subsequently spent three years as a Research Fellow investigating the use of Artificial Intelligence in the Financial Services industry before founding Searchspace.
SHAILESH GHIMIRE
Director of Digital Strategy, E.B. Lane
Shailesh Ghimire is the Director of Digital Strategy at E.B. Lane, a full service marketing and advertising agency in Phoenix. Over a 15 year marketing career, Shailesh has developed deep experience in a wide range of digital disciplines including search engine optimization, search engine marketing, affiliate marketing, social media and web analytics. He has a highly technical background that includes a five year stint in the marketing department of an engineering company and as such brings an extremely analytical perspective to marketing. Shailesh has an MBA from the University of Wisconsin – Madison and a B.A in Physics from Whitworth University.
His most recent work at E.B. Lane has involved overseeing and managing the implementation of a real-time web based marketing dashboard. This marketing dashboard incorporates data from multiple sources and displays it visually for quick analysis. He is also a member of the Incite Team at E.B. Lane. The Incite Team is tasked with analyzing big data on behalf of clients and gleaning insights to guide marketing strategy and programs.
Shailesh has worked on national, regional and local brands such as Cable ONE, Arizona Lottery, University of Colorado – Boulder, University of Colorado – Denver, Benchmark Hospitality, Destination Hotels and Resorts, NYPD Pizza, Pink Jeep Tours and Desert Mountain among others. He also authors a business blog at SocialReflections.com where he shares his thoughts on everything related to Internet (Digital) marketing.
GLEN D. GILMORE. ESQ.
Principal, Gilmore Business Network
Principal, Law Office of Glen Gilmore
Ranked 7th on Forbes’ list of “Top 50 Social Media Power Influencers”, Glen Gilmore is an internationally-recognized social media strategist. He is also a practicing attorney and adjunct professor of Digital Marketing, Crisis Communications, and Social Media Law at Rutgers University.
He regularly creates and delivers customized training for members of the Fortune 500. He has worked with companies such as Johnson & Johnson, FedEx, and Cisco.
Glen’s advice on the subject of social media marketing is widely sought. He has been quoted by MSNBC and CNN on the use of social media marketing by major brands during the Super Bowl and by Reuters and The Times of India on the security risks posed to investment advisors from the use of social media. With over 110,000 followers on the social network Twitter, Gilmore has been called a “Twitter Powerhouse” by the Huffington Post and “well-versed in all things Web related” by The Memphis Daily.
Principal of Gilmore Business Network, a social media consulting firm, Glen brings his legal skills to task in helping businesses understand how to successfully market in the social space without stepping on legal landmines.
In addition to his primary Twitter account, @GlenGilmore, Glen also maintains numerous niche accounts, such as @SocialMediaLaw1, @HealthcareSMM and @FinancialSM. Once called “a man of action” by TIME magazine, Gilmore is tireless in his efforts to help others understand marketing in social space.
TIM HAYDEN
SVP of Mobile Strategy, Edelman Digital
Tim leads mobile strategy for Edelman Digital clients in the U.S. and beyond, leveraging more than 20 years of experiential and new media marketing for brands in both the B-to-B and B-to-C marketplaces. Prior to Edelman, Tim was co-founder and CMO at 44Doors, which developed a mobile marketing platform and mobile marketing services for brands such as Coca-Cola, AT&T, Reebok, Kendall-Jackson Wine and Bank of America, among others. He was a founder and partner in other startups including NION Interactive, Blue Clover and GamePlan. An experiential agency, GamePlan produced innovative campaigns and programs for brands such as AMD, Bacardi USA, Dell, Humana and IBM using the integrated “Live+Mobile+Online” methodology that Tim coined in 2007. When not saving the world from bad mobile experiences, Tim sits on the board of Meals on Wheels and More, and spends time with his wife and son in Austin, Texas. Tim holds a bachelor’s degree in Political Science from Texas State University.
BEVERLY W. JACKSON
Sr. Director of Marketing, Social and Digital Strategy, The GRAMMYs
Beverly is the Senior Director of Marketing, Strategic Alliances and Digital Strategy for The Recording Academy and the GRAMMY Awards, where she oversees integrated marketing programs for brand partners, the digital strategy including promotion of the iconic broadcast and incorporates social engagement with fans and artists into the experience. The 54th GRAMMY Awards is widely regarded as the “most social event in the history of television” garnering more than 13 millions social media mentions. Beverly is a digital and social marketing pioneer with a passion for mobile. She was honored as one of the Top 25 Digital Innovators of 2011 by iMedia.
She has previously worked in digital marketing and business development roles at Octagon/IPG in the Music and Entertainment group and WPP’s JWT. Beverly also served as the VP of Product Development at Tribune Interactive. She has a master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC.
CHRISTIAN JACOBSEN
Partner, Mistress Creative
Christian Jacobsen is a Partner and strategist from Los Angeles creative agency Mistress. Mistress has been featured in Adweek for having the #14 strangest agency name and the #6 most watched ad on Youtube, for winning the US Jägermeister account to launch its first advertising campaign, and for introducing New York City’s Papaya King to Los Angeles with billboards featuring a semen joke. Mistress also won Ad Age’s Small Agency of the Year at her size during her very first year of operation.
As a Partner, Christian shares responsibility for growing the agency’s business and expanding her offerings. As a Strategist, he positions brands and works directly with creatives, clients, and partner agencies to connect the dots of the marketing plan across multiple channels – from advertising to events to social engagement to sharable content. A perfect example of Mistress’s connecting approach is their work with Hot Wheels. The project included setting a world record distance jump with a scale re-creation of a toy car and ramp at the 2011 Indy 500 together with writing and producing over 40 pieces of content for the brand’s social platforms and ABC network.
Prior to co-founding Mistress, Christian spent time in account and strategic roles at Lowe/SMS on Mercedes-Benz, Ogilvy NY on American Express & Miller, and Kastner & Partners on Red Bull.
AMY KATTAN
Social Media Strategy Director, Likeable Media
Amy is a Strategy Director and Content Strategist at Likeable Media, an award-winning social media leveraging and word of mouth marketing firm. Amy leads the social media strategy and social content development for brands such as Neutrogena, Hpnotiq, Corkcicle, and Tunecore and has previously worked with clients such as Penguin Books, Ritani Engagement Rings, and Adobe. As a strategist, Amy has worked with brands of varying sizes, developing online campaigns, contests, and integrated marketing initiatives. She is also a columnist for the Socialnomics blog and maintains a personal blog (http://waitingforatable.com). Amy lives in in New York, NY and is a graduate of the University at Albany.
GARETH KAY
Chief Strategy Officer, Goodby Silverstein & Partners
Gareth is the Chief Strategy Officer at Goodby Silverstein & Partners, an agency he joined in 2009 as the director of digital strategy. He leads a diverse group of sixty strategists and is charged with evolving the strategy discipline to inspire work that is more interesting and effective. He keeps himself honest by leading strategy on the Cisco, Google and TD Ameritrade accounts.
Prior to joining GSP, Gareth was the head of planning at Modernista!, where he introduced and built the planning discipline, and oversaw the strategic direction on all accounts, including Cadillac, HUMMER, Napster and (RED).
Gareth began his career in the U.K., where he was lucky enough to have helped develop award-winning communications for a diverse bunch of clients, including Waterstone’s, fcuk, the BBC, Reebok and Unilever. He graduated from Oxford University with an MA in Politics, Philosophy and Economics.
Gareth is a co-founder of the nonprofit Planning for Good, a virtual entity that harnesses the collective intelligence and amazing minds of planners around the world to help address the business and communication challenges of nonprofits. He writes a blog on brands and communication, “Brand New” (garethkay.com), and passionately believes that there has never been a more exciting time to work in advertising.
CHRIS KNIPPER
CEO, Kuno Creative
Chris Knipper, CEO of Kuno Creative, founded the marketing agency in 2000. Under his leadership, Kuno reinvented their service offerings in 2009 to focus on Inbound Marketing. Over the past 3 years Kuno Creative has become one of the leaders in the space and has expanded to serve clients throughout the US and abroad. Chris has worked in the marketing industry since 1991 and is one of the lead marketing strategists for Kuno Creative’s clients. He has earned a reputation throughout the industry as a thought-leader and well-respected mentor who always goes above and beyond for clients and industry colleagues. He oversees brand building and lead capture activities for many of Kuno Creative’s clients. Kuno Creative works with B2B and B2C organizations and leverages the HubSpot software to continuously grow traffic, leads, and customers.
Community Manager – MBA@UNC, 2tor
Founder, Tweet Drive
At 21, Harrison Kratz lives in New York City and is the Founder of Tweet Drive and the Community Manager for MBA@UNC, the top online MBA program at the University of North Carolina. Harrison is also an active guest blogger on social media and entrepreneurship, professional speaker and social media consultant to some of the top business journalists in the industry.
Harrison’s biggest venture to date, Tweet Drive, has used social media to spread smiles and organize charity tweet-ups in over 50 cities throughout the U.S. and Canada. Between the 2010 and 2011 campaigns, Tweet Drive has collected over 6,200 toys and $10,000 for homeless and needy children during the holidays.
Harrison started his social media and entrepreneurial ventures with the founding of Kratz PR & Management, a Philadelphia based Gen Y Social Media Consulting firm in addition to formerly being the host and founder of the PRStudCast, a podcast for PR students and Engage TV, a web series of interviews with top social media professionals.
Between Tweet Drive and his work with MBA@UNC, Harrison injects his passion into projects that he is confident will change the way we learn and communicate the way people interact with one another.
JONATHAN KRESSATY
Partner & Co-Founder, Vuurr
Jonathan Kressaty is a partner and co-founder at Vuurr. He’s the guy who makes impossible things possible. From creating and managing digital campaigns to establishing entire businesses, Jonathan knows how to do it with unrivaled analytical skills and enhanced technologies no one’s even heard of yet. He already totes three successful businesses on his long list of life accomplishments.
Jonathan graduated from Arizona State University early with a BS in Economics studying under a Nobel Prize winner. He teamed up with Vuurr after founding Ripstyles (a CD ripping and conversion service) and Betwext (an SMS marketing application). When he’s not in the office, he loves trying the latest restaurants, cook at home and play guitar.
KIM LAWLESS
Content Strategist, Teehan+Lax
Kim leads the content strategy practice at Teehan+Lax, a digital experience company based in Toronto. T+L specializes in defining and designing customer experiences in the digital channel, which today means multi screen, cross-platform, and constantly changing.
Working with an interdisciplinary team for clients like AOL, John Hancock and The Globe and Mail, Kim helps brands and businesses navigate this new territory with strategies for planning, publishing, and evolving content, so that projects can both launch successfully and thrive over time. Her approach to content strategy combines user research, customer experience strategy, and content analysis, modeling and planning.
Prior to joining Teehan+Lax Kim spent ten years writing, editing, and managing digital content for design, educational, and corporate sites. She arrived at the discipline of content strategy through studies in anthropology and information design, and a passion for understanding how people discover, consume, and share information.
MARK LOGAN
Senior Vice President of Digital Innovation, Barkley
Mark spearheads the drive to bring digital innovation to Barkley’s clients. An early adopter among early adopters, Mark has enjoyed an accomplished 20-year career in the field of interactive marketing. Mark has led a wide range of digital initiatives including ecommerce, gaming, social media applications and mobile marketing for clients in the retail, apparel, restaurant and consumer package goods categories. He began his career in Sydney, Australia, writing and producing documentary films and video before returning to the US to found an internationally acclaimed digital agency, lookandfeel new media. Mark joined Barkley in 2005, and leads the development of digital strategies for clients such as Lee Jeans, Krispy Kreme and On The Border Mexican Grill and Cantina.
CLYDE MCKENDRICK
Executive Strategy Director, WDCW
Clyde is a veteran strategist and pop culture expert. He oversees strategic
consulting for the highly awarded LA based agency WDCW. He is also founder of
Cultural Capital, the agency’s innovation and cultural insight lab incorporating
a unique approach to measuring the value of brands in culture. Formerly he led
strategy for Pepsi with TBWA Chiat Day and before moving to America he ran his
own strategic consultancy in London called MILK where clients included: Red
Bull, Diesel, Stella Artois and Bombay Sapphire.
He can be contacted for any questions ahead of the session on twitter
@clydemckendrick
DREW MCLELLAN
Owner, McLellan Marketing Group
Consultant, Agency Management Roundtable
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R.
He launched his agency’s blog in 2006 and it has been on the AdAge Top 150 from the list’s inception. Drew and Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007 and to date, have raised over $50,000 for charity.
He’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”
Over the years, Drew has lent his expertise to clients like Hoover, Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, and a wide array of others.
In 2012, Drew acquired Agency Management Roundtable, a consultancy for small to medium sized agencies, focusing on helping agency owners take their shops to the next level.
When he’s not out preaching the good word of marketing (traditional and digital) at work and on his blog www.DrewsMarketingMinute.com, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
JENNIFER MODARELLI
CEO and Principal, White Horse
Jennifer is the owner and principal of White Horse. Since acquiring White Horse in 2000, Jen has built the agency into a nationally recognized leader in customer experience-based digital marketing for a long list of global brands. Under Jen’s leadership, White Horse recently formed the Digital Futures Group, becoming the first digital agency to apply principles of ethnography to understanding consumer adoption of mobile technologies.
DAN PEARLMAN
CEO & Co-Founder, Bob Wolf Partners/TPG
Dan brings 30+ years of top management, operations, strategic planning and marketing communications experience as a client, agency executive and consultant.
His creativity, bottom-line orientation and understanding of the inner workings of the most sophisticated U.S. advertising /marketing communications agencies and clients has been valued by C-level Executives at Fortune 1000 companies including American Express, Boeing, P&G, Capital One, United Airlines, Bristol Myers Squibb, Crystal Cruises, ADT, Zurich, Kia, Kraft, Toyota, Lending Tree, New York Times, Jenny Craig, E-Trade, Mattel, Chevrolet, Seagram’s, John Deere and more.
Since 1996, his firm has provided counsel regarding agency selection, compensation/contract structuring and negotiation, relationship facilitation, campaign/media management, integration and analysis, advertising effectiveness and performance reviews as he’s worked with over 100 clients in 17 different industries. He is working with the ANA on a new-age workshop series on optimizing client-agency relationships.
Dan has been CEO of seven different companies in three different industries as acquired, fixed and profitably sold various firms through his investment firm. Earlier in his career, he pioneered work in marrying the needs of both the private and public sectors (cause marketing) for clients such as General Motors, Coca Cola and Crystal Cruises. Also, he was a member of “whole egg” team at Y&R…driving the first fully integrated campaigns for dozens of clients.
Dan has been a guest lecturer at universities and industry conferences. He has published articles and received various awards/recognition from numerous industry groups such as AAAA, PRSA, ANA and others. Dan earned both his MBA and BA from UCLA, as well as a 4A’s CEO Leadership Certification.
HAMISH PRINGLE
Strategic Advisor, 23red
ASA Council Member, Advertising Standards Authority (ASA)
Partner, Pringle and Pringle LLP
Hamish is an expert in the development and stewardship of corporate, product and service brands. After ten years in the role he stepped down as Director General of the IPA in July 2011 and returned to consultancy work.
In April 2011 he was appointed to the Board and Council of the Advertising Standards Authority. In September he was appointed Strategic Advisor to integrated creative agency 23red. During his 26-year agency career Hamish worked at ten UK agencies for more than thirty companies on over fifty brands, so there are very few market sectors of which he doesn’t have direct personal experience. Thus he’s able to respond to a client brief from a position well up the ‘learning curve’.
As Director General Hamish has represented the IPA many times as an interviewee on television and radio, been used as a source and featured in numerous articles and TV programmes, and spoken often at conferences.
CHRIS RAIH
Co-Founder and Managing Director, Zambezi
Chris is the co-Founder and Managing Director of Zambezi, a full-service creative agency specializing in sports and entertainment brands.
Chris spent his early advertising days at Fallon, where he cut his teeth on accounts like United Airlines and BMW. He then joined Weiden + Kennedy in Portland, where he was a key account player for Nike and met his Zambezi co-Founder, Brian Ford.
At the age of 28 Chris co-founded Zambezi. Just five years later, Zambezi has blossomed into an internationally recognized creative hot shop with 40+ employees. It has even extended its reach overseas by recently opening an office in Shanghai. The agency was named Advertising Age’s 2011 ‘Small Agency of the Year – West Region’ and made it onto the Inc 500 | 5000 list of fastest growing companies in the US. Zambezi works with world-class brands such as Champs Sports, popchips, Beats By Dr. Dre, 2K Sports, Sprite, vitaminwater, smartwater, the LA Lakers, the Portland Trail Blazers and Chinese sneaker giant, Li-Ning.
PAUL ROETZER
Founder/CEO, PR 20/20
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley). Roetzer was featured in Inbound Marketing (Wiley), in which authors Brian Halligan and Dharmesh Shah described how he transformed PR 20/20 into one of the fastest growing marketing agencies in the country. PR 20/20 was the first agency in HubSpot’s value-added reseller (VAR) program, which now includes more than 600 certified firms worldwide. Prior to launching PR 20/20 in 2005, Roetzer spent six years as a consultant and vice president at a traditional PR agency. He is a graduate of Ohio University’s E.W. Scripps School of Journalism, and Smart Business Magazine named him an Innovation in Business Rising Star.
ROBERT ROSE
Chief Troublemaker, Big Blue Moose
Author, Speaker and Chief Troublemaker at Big Blue Moose, Robert’s focus and passion is to help marketers become stellar storytellers.
In addition to Big Blue Moose, Robert also serves as Strategist in Residence and brand advisor for the Content Marketing Institute, and is the senior contributing analyst for Digital Clarity Group.
Robert’s book with Joe Pulizzi “Managing Content Marketing” spent three weeks as the #1 marketing book on Amazon.com. And, Robert is also a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management. Robert also tells some of his own stories at mythicmarketer.com
A recognized expert in content marketing strategy, digital media, and the social Web, Robert innovates creative and technical strategies for a wide variety of clientele. He’s helped large companies such as AT&T, Petco, Fairchild Semiconductor, KPMG and Nissan tell their story more effectively through the Web. And, he’s worked to strategize digital marketing efforts for entertainment and media brands such as Dwight Yoakam, Nickelodeon, and NBC.
Robert lives and plays in Los Angeles, California, with his beautiful wife Elizabeth and their golden doodle Daisy.
NICK ROSHON
Sr. SEO Strategist, iCrossing
Nick Roshon is a Sr. SEO Strategist at iCrossing where he helps global brands such as Benjamin Moore, Coca-Cola, Lego, Fairmont Hotels & Resorts and other Fortune 500 brands with complex SEO issues on an enterprise level. His key areas of interest are SEO Analytics, real-time marketing of SEO & Social, and educating clients & colleagues on SEO best practices. He writes frequently for the iCrossing blogs and has been a previous speaker at SES San Francisco (2012) and SMX West (2012). Nick is a passionate advocate of the web and its power to connect, and actively blogs, tweets, participates in message boards, tests new web products and services, and is constantly looking for new ways to help his clients succeed. In his spare time he enjoys blogging and dabbling in affiliate marketing, as well as driving race cars.
GLENN TOWLE
Founder, Momentum Agency Management Advisors
Seeking to help marketing communication firms improve management and operations, Glenn Towle created Momentum to speak directly with small to mid-size agency owners and executives. Utilizing 20 years of experience as Partner and COO of Merrick Towle Communications, a Washington, DC, area integrated agency, Glenn brings a fresh perspective on how operations positions in creative firms can provide critical leadership in dealing with the one constant we all face – change. His goal is to keep entrepreneurial leaders focused on their true passion by reducing managerial burdens and distractions.
SCOTT YACKO
Partner & Co-Founder, Vuurr
Scott Yacko is a partner and co-founder at Vuurr. Among his executive duties, he posts himself as Vuurr’s pay-per-click expert. His consistent ability to push clients’ ROI ratios through the roof proves his skill is unmatched anywhere. Scott is the man at Vuurr that never gives up. No matter the challenge, he has the answer. He even shares his wealth of PPC and Google AdWords knowledge by speaking at various locations in the community.
Outside Vuurr, Scott is usually running outdoors, traveling with his wife and playing with his dogs. His past experience in day trading and hardware engineering further adds to his impressive list of skills. He received his BS in Mechanical Engineering from the University of Illinois and his MBA in Technology Management from the University of Phoenix.